We’re a small, family-run business in Rockford, Michigan, built on a love for sport and the community that comes with it. Whether it’s creating custom team gear through Stripe, or designing hockey-inspired apparel for the youngest fans through Minor Penalty, everything we make is rooted in passion, purpose, and performance.

Minor Penalty started when we couldn’t find quality hockey apparel for our own kiddo—just a lot of generic options that didn’t capture the spirit of the game. So we made our own, inspired by the rink life we know and love.

Stripe grew from our desire to make it easier for teams, athletes, and organizations to get great-looking custom gear—without the stress. We offer on-demand apparel with no minimums and no setup costs, handling everything from design to delivery.

Whether you’re raising a future all-star or repping your team off the field, we’re here to make sure you can wear your passion with pride.